Bird Enjoyment & Advantage Koalition

BEAK is a group of bird product manufacturers and associations formed to address the need for responsible bird ownership and growth. In 2016, BEAK created myBird, a campaign dedicated to sharing the joys and benefits of birds as pets and educating on responsible bird care.

World Pet Association

The WPA brings the pet world together, so quality interaction and education between and among product suppliers and pet owners can create healthier, happier pets and a healthier, more productive pet industry. Founded in 1950, WPA brings thought leadership, innovative thinking and best practices to the pet industry. WPA works to inform and educate the general public in order to ensure safe and healthy lifestyles for animals.

Higgins Premium Pet Food

Higgins Premium Pet Foods is a family owned business manufacturing premium companion bird and small animal foods for over 45 years. The company is committed to providing pets with the highest quality foods and treats made without the use of artificial colors, preservatives and flavorings. Higgins Premium Pet Food is committed to nurturing relationships with pet parents built on trust by making the complete health and well-being of their pets its primary goal.


Since 1989, exotic pet owners, veterinarians, zoo professionals and breeders have trusted Mazuri® Exotic Animal Nutrition with their animals. With the help of expert nutritionists, the Mazuri® team develops diets for nearly every unique pet. Whether scaly, feathered or fluffy, pet owners can trust Mazuri® to help provide their pets with only the very best.

Pet Supplies Plus

As America's Favorite Neighborhood Pet Store, Pet Supplies Plus features a large selection of Natural Food and treats and Made in the USA products. Pet Supplies Plus was founded in 1988 with the goal of bringing supermarket-style convenience and value to the pet food and supply industry.


Petland, Inc. is a privately held Ohio corporation founded in 1967. In the early 1970's, Petland began franchising pet stores and entered the business of wholesale distribution for pet-related merchandise. For more than 45 years, Petland has been the retail pet industry leader in the area of animal care with ongoing staff training programs, in-store animal husbandry systems and community service programs aimed at placing homeless pets. Petland is dedicated to enhancing the knowledge and enjoyment of the human-animal bond, meeting the needs of both animals and owners, and is present in numerous international markets including Canada, China, and Brazil.

The Hagen Avicultural Research Institute

Since 1987, the Hagen Avicultural Research Institute (HARI®) has been fully committed to providing our global and valued customers products they can believe in and depend upon for their feathered companions. From ingredient testing to follow up with our customer service; subsidiaries of the Hagen Group remain dedicated to and involved in every aspect of product development and distribution.

Under the leadership of HARI Director, Mark Hagen, M.Ag., HARI is very proud of our outstanding 30+ year tradition of raising thousands of parrots over several generations. HARI continues its ongoing work on the research and development of advanced bird nutrition.

Vitakraft Sun Seed, Inc.

Vitakraft Sun Seed, Inc. has been making quality food and supplies for pets for more than 180 years. The company is a worldwide leader in setting standards of quality and excellence for the pet product industry, utilizing the latest research and technologies to create products that are not only nutritionally sound, but also address the mental and physical needs of pets.

Wyld’s Wingdom

Wyld’s Wingdom is the premier wholesale pet supply distributor for exotic and pet bird products including toys, food, cages, and supplies. Wyld’s Wingdom carries an enormous array of avian products at great values that customers can pass along to their retail setting. Established in 1986, the business has been built on integrity and service and provides its customers with the variety, focus, and knowledge needed to make any bird department excel.